Project

SPOTIFY KOREA THIS IS TAYLOR SWIFT: A SPOTIFY PLAYLIST EXPERIENCE

Partner

SPOTIFY KOREA

Date

2025.02

Location

Jongno-gu FUTURA, Seoul

Tags

Media Content Production, Light Installation, Phone Interaction Development

Overview

If you’re one of the many Swifties living in Asia, you’re in for a treat.

Spotify is bringing the magic of Taylor Swift’s music to Jakarta, Manila,

and Seoul with the immersive exhibition “This Is Taylor Swift. A Spotify Playlist Experience.”

Designed as a “love letter” to what it means to be a Taylor Swift fan,

the exhibition brings our playlist of the same name to life,

with every element reflecting the evolution of Taylor’s artistry

—whether reliving her iconic eras, spotting familiar motifs,

or taking home a piece of the experience.

Explore a captivating gallery chronicling her 11 musical eras, 

complete with stunning visuals and fan-favorite tracks that showcase the depth of her artistry.

Get immersed in a magical space where Taylor’s iconic lyrics come to life. 

From heartaches to love stories, celebrate the words and

stories that resonate with Swifties everywhere.